Radienz Living, a high performance solutions for personal care wipes, has named Carl Gerlach as CEO. He replaces Ernesto S. Levy who will be pursuing other interests.

Gerlach brings to Radienz Living over 25 years of experience transforming businesses through innovation and expansion into new markets and categories. Most recently, he was CEO of Country Meats, LLC, a contract manufacturer of branded meat products. Prior to that Gerlach was CEO of Norseland Inc., a private label and branded manufacturer of cheese and dairy products and CEO of Maple Hill Creamery, the nation’s fastest growing providers of grass-fed organic dairy. Gerlach previously served in senior Strategy, Brand Marketing and General Management positions at Kraft Foods, Alberto Culver and Sara Lee Corporation.

Gerlach says, “I’m delighted to be joining Radienz Living at such an exciting time. The Radienz Living platform offers an extraordinary opportunity for growth and product development. Investment and innovations such as the recently introduced eco-friendly box are opening up new avenues for customer partnerships addressing today’s needs and those of the future. With demonstrated world-class quality and product performance, we have the assets, insights, resources and team to thrive in a demanding market. I’m eager to begin my work with such a talented and committed group.”

Alexander D. Greene, Chairman of the Radienz Living Board comments, “Gerlach has the energy, creativity and determination to realize the untapped potential of our company. His track record of identifying consumer trends and developing products to meet consumer needs ahead of the market makes him the ideal choice for this role. With the addition of our new board member Tom Hernquist, I’m confident we have the senior leadership that will enable Radienz Living to become the preferred private label and co-manufacturing partner in the unit dose and personal care wipes space.”